Automated remarketing: multi-channel customer care with SMS/Email/WhatsApp & Meta/Google
In the nail industry in Europe, customers often have a clear return cycle: on average every 6–8 weeks need nail maintenance, or there are special occasions such as birthdays, festivals, holidays. If the salon knows how to activate automatic remarketing, the salon will not only keep old customers coming back regularly but also increase […]
CRM & Cohort segmentation CRM – Prioritize the right customers, at the right time
In the context of the increasingly competitive nail industry in Europe, “retaining old customers – nurturing new customers” has become the key to sustainable growth. Not only stopping at attracting customers, Vietnamese nail salons need a smart management tool to classify customers and implement personalized care. RFM and Cohort analysis are two core methods […]
Check-in QR/Tablet: From the door to data.
In the nail industry in Europe, every time a customer enters a salon, it is a golden opportunity to collect data and start the customer care journey. Instead of just taking names or waiting for staff to arrange, the check-in solution by QR or Tablet from SPS/S-POS helps nail salons both improve the customer experience […]
Evaluating worker performance: Fairness – Transparency – Motivation
In the nail industry, people are the “soul” of the service. Customers may visit because of convenient location or attractive advertising, but they will only return when they are served by skilled workers with professional attitudes and suitable styles. Therefore, evaluating worker performance in a fair – transparent – motivational manner not only helps optimize […]
In the nail industry, people are the “soul” of the service. Customers may visit because of convenient location or attractive advertising, but they will only return when they are served by skilled workers with professional attitudes and suitable styles. Therefore, evaluating worker performance in a fair – transparent – motivational manner not only helps optimize […]
Daily/Weekly/Monthly Reports & Costs: Data-Driven Decisions
In nail salon management, intuition often causes salon owners to miss out on many optimization opportunities. You may think gel polish services are the “golden goose”, but reporting data shows that hand spa services or add-on upsells are the main source of profit. Therefore, setting up a regular reporting system by day/week/month becomes a mandatory […]