In the nail industry in Europe, customers often have a clear return cycle: on average every 6–8 weeks need nail maintenance, or there are special occasions such as birthdays, festivals, holidays. If the salon knows how to activate automatic remarketing, the salon will not only keep old customers coming back regularly but also increase the lifetime value (LTV) of each customer. SPS/S-POS is designed to help Vietnamese nail salon owners easily deploy multi-channel remarketing, from SMS, Email, WhatsApp to Meta/Google ads.
- Why is automated remarketing important?
- Increase return rate: A timely maintenance schedule reminder can increase the return rate by 20–30%.
- Personalize the experience: Birthday messages with small vouchers both show care and encourage bookings.
- Reduce dependence on new advertising: The cost of finding new customers is often 5–7 times higher than retaining old customers.
- Important triggers
- The SPS/S-POS system allows defining many automatic triggers, suitable for customer behavior:
- Birthday: Send SMS/WhatsApp greetings, with a €5 discount voucher or bonus service.
- Maintenance schedule: After 6 weeks from the last nail treatment, send a gentle reminder “It’s time for nail care!”.
- Recurring service packages: If customers buy a package of 5–10 times, the system will remind when the remaining number of times is almost used up.
- VIP customers: For customers who spend >€X/month, you can activate a separate care scenario such as giving a small gift or reminding to book a priority slot.
- Effective message content
- The big difference of successful remarketing lies in the way the content is written. SPS recommends:
- Short – easy to read: Under 160 characters for SMS, about 2–3 lines for Email or WhatsApp.
- Clear CTA: Always have a button/link to book an appointment now (“Book now”, “Book here”).
- UTM tracking: All links should have UTMs to measure click-through rates, booking rates.
- Meta/Google Ads
- Not only messages, SPS also helps synchronize customer lists to run remarketing on Meta Ads & Google Ads:
- Custom Audience: Customers who have visited the salon but have not returned in 60 days.
- Lookalike Audience: Expand the group of customers similar to existing VIP customers.
- Dynamic Offer: Display ads for nail care packages that are suitable based on service history.
- Measure & Optimize
- Key metrics to track:
- Open rate: SMS/WhatsApp is usually >80%, Email is about 20–30%.
- Click rate (CTR): Measured by UTM link in the message.
- Return rate: Customers return within 30–60 days after the message.
- Remarketing ROI: Revenue from the campaign / cost of sending messages + advertising.
- Take action now with SPS
- To help nail salons get started quickly, SPS has prepared:
- 12 sample message scenarios: Including birthdays, maintenance reminders, win-backs, holiday promotions.
- Sample sending schedule: Pre-designed for 3 months, just enter the salon name & service.
- Pack QR & instructions: Make it easy for customers to opt-in to receive messages via SMS/WhatsApp from the first time they come to the salon.
👉 CTA: Contact SPS to immediately receive a set of 12 remarketing scenarios + sample sending schedule, helping your nail salon automatically take care of customers, increase return rates and optimize sustainable revenue.
