In the nail industry in Europe, every time a customer enters a salon, it is a golden opportunity to collect data and start the customer care journey. Instead of just taking names or waiting for staff to arrange, the check-in solution by QR or Tablet from SPS/S-POS helps nail salons both improve the customer experience and build a standard data system right from the entrance.
- Smart and quick process for both customers and salon owners
When arriving at the salon, customers only need to scan the QR code (located at the door or reception desk) or use the available tablet. The process consists of three steps:
- Step 1: Scan QR → open a short check-in form.
- Step 2: Fill in basic information (name, phone number/email, service options).
- Step 3: Tag the service of interest & receive immediate recommendations.
All information is pushed directly into the S-POS system, automatically creating customer profiles. From here, the data does not stop at contact but also reflects the needs and behaviors of each customer.
- Indicators to track to optimize efficiency
A process, no matter how convenient, still needs to be continuously measured and optimized. SPS suggests 3 core indicators:
- Average check-in time: if it is less than 1 minute, the process is considered smooth; if it is longer, the form needs to be shortened.
- Rate of filling out information fields: reflects the level of understanding and friendliness of the form. The ideal rate is ≥ 80%.
- Rate of opt-in to receive offers/information: an indicator that shows the ability to turn customers into potential members for marketing campaigns.
Monitoring these indicators helps shop owners adjust the form, improve the experience and optimize input data.
- Double benefits: Customer experience + growth data
- For customers: no need to wait in line, can choose services right from the start, receive suggestions for promotions or suitable combos.
- For shop owners: data is centralized right from the entrance, saving time on manual entry, reducing errors, and opening up the ability to analyze behavior for remarketing.
In particular, when check-in is standardized, the system can automatically label customers (VIP, new customers, returning customers), helping managers easily allocate workers, arrange services and track the long-term value (LTV) of each customer.
- Deep integration into marketing strategy
Check-in data not only serves shift management, but is also the foundation for:
- Personalized remarketing campaigns: sending offers according to the service the customer has just chosen.
- Tracking the customer journey: from the first check-in to the frequency of return.
- Build a loyal customer channel: by knowing the service history and preferences.
The special feature of S-POS is that all data is seamlessly connected with other features such as appointment management, reminder system and revenue reporting.
- CTA – QR pack & instructions to hang at the counter
- For salons to be able to deploy immediately, SPS provides a QR code pack + instructions for use (including standee/small board design to place at the counter or entrance). Thanks to that, any nail salon can start converting traditional check-in into smart data check-in in just a few days.
👉 Key message: QR/Tablet check-in is not only an operational support tool, but also a door to open data – an important foundation for Vietnamese nail salons in Europe to grow sustainably, professionally and compete in the long term.
