Automated remarketing: multi-channel customer care with SMS/Email/WhatsApp & Meta/Google
In the nail industry in Europe, customers often have a clear return cycle: on average every 6–8 weeks need nail maintenance, or there are special occasions such as birthdays, festivals, holidays. If the salon knows how to activate automatic remarketing, the salon will not only keep old customers coming back regularly but also increase […]
CRM & Cohort segmentation CRM – Prioritize the right customers, at the right time
In the context of the increasingly competitive nail industry in Europe, “retaining old customers – nurturing new customers” has become the key to sustainable growth. Not only stopping at attracting customers, Vietnamese nail salons need a smart management tool to classify customers and implement personalized care. RFM and Cohort analysis are two core methods […]
Compliance & Insurance – Safe Operations for Brand Value
In the European nail industry, legal compliance and operational safety are not only mandatory requirements, but also an important part of building a professional image, enhancing brand value and differentiating from competitors. Customers today are increasingly concerned about the safety, transparency and social responsibility of nail salons, so managing compliance standards combined with full […]
Check-in QR/Tablet: From the door to data.
In the nail industry in Europe, every time a customer enters a salon, it is a golden opportunity to collect data and start the customer care journey. Instead of just taking names or waiting for staff to arrange, the check-in solution by QR or Tablet from SPS/S-POS helps nail salons both improve the customer experience […]
Multi-revenue channels – services, retail & membership packages
In the increasingly competitive nail market in Europe, relying solely on traditional nail cutting, painting and care services is no longer enough to create a sustainable advantage. The current trend in nail salon management is multi-revenue channels, cleverly combining services, retail and membership programs. This helps increase revenue, retain customers, and enhance the brand value […]
Evaluating worker performance: Fairness – Transparency – Motivation
In the nail industry, people are the “soul” of the service. Customers may visit because of convenient location or attractive advertising, but they will only return when they are served by skilled workers with professional attitudes and suitable styles. Therefore, evaluating worker performance in a fair – transparent – motivational manner not only helps optimize […]
Positioning the Vietnamese nail salon brand: Fast – Standard – Friendly
In the increasingly competitive European nail market, building and positioning a clear brand is a vital factor for Vietnamese nail salons to maintain and develop. Instead of competing only on low prices, salons need to affirm their position through three pillars: Fast – Standard – Friendly. 1. Fast: Efficiency in service process European customers, […]
In the nail industry, people are the “soul” of the service. Customers may visit because of convenient location or attractive advertising, but they will only return when they are served by skilled workers with professional attitudes and suitable styles. Therefore, evaluating worker performance in a fair – transparent – motivational manner not only helps optimize […]
European booking behaviour: weekends, rush hour & mobile-first
In the context of the increasingly professional nail market in Europe, understanding customers’ booking behaviour is key to increasing chair capacity, optimizing revenue and reducing the risk of “no-show”. Data from many management systems shows three prominent characteristics: Prime booking time European customers often have the habit of booking services on weekends (Friday – Sunday) […]
Nail Industry Trends 2025–2026: Gel Builder, BIAB, Clean Beauty & Sustainable Value
The European nail market in 2025–2026 is shifting rapidly as consumers prioritize safety, vegan products, and sustainability over mere aesthetics. This change requires salons to rethink their service menus and pricing strategies. Key Services Gel Builder & BIAB (Builder in a Bottle): Rising in popularity due to strength, convenience, and less damage to natural nails. […]