In the increasingly competitive nail market in Europe, relying solely on traditional nail cutting, painting and care services is no longer enough to create a sustainable advantage. The current trend in nail salon management is multi-revenue channels, cleverly combining services, retail and membership programs. This helps increase revenue, retain customers, and enhance the brand value of the salon.
- Membership packages – smart design
A popular model today is to design membership according to levels: Silver – Gold – VIP, with clear benefits and reasonable constraints. For example:
Silver: 5% discount on services, 1 free error correction per month.
Gold: 10% discount, 1 free hand care, priority for weekend appointments.
VIP: 15% discount, comprehensive monthly care, exclusive event access.
Membership not only brings regular cash flow but also makes customers feel connected and cared for. This is also an effective tool to retain loyal customers in the long term.
- Additional retail – optimize the value of each visit
In addition to the main service, nail salons can exploit additional sales from selling nail care products, conditioners, hand creams, or small gift packages. This helps increase the average basket size and bring a more comprehensive experience to customers. When properly advised, customers are often willing to spend more on products that help prolong the effectiveness of home services.
- Track LTV & “profit per hour”
To effectively manage multi-channel revenue, salon owners need to track important indicators:
LTV (Customer Lifetime Value): total value of customers throughout their lifetime.
Profit per hour: profit calculated per hour of work of the worker.
These figures help identify “real VIP” customers and which services bring the highest profit, thereby optimizing shifts, personnel and upsell strategies.
- CTA – Support tool from S-POS
For successful implementation, SPS Marketing provides a ready-made membership configuration template on S-POS. Shop owners can easily set up benefits, fees, classify customers and track multi-channel revenue right on the dashboard.
