Positioning the Vietnamese nail salon brand: Fast – Standard – Friendly

In the increasingly competitive European nail market, building and positioning a clear brand is a vital factor for Vietnamese nail salons to maintain and develop. Instead of competing only on low prices, salons need to affirm their position through three pillars: Fast – Standard – Friendly.

1. Fast: Efficiency in service process

European customers, especially in big cities, value time very much. Optimizing the process from online appointment booking, receiving customers to payment helps reduce waiting. Applying technology such as SPS’s S-POS supports quick check-in, service management and reasonable worker allocation according to peak hours. This not only enhances the experience but also increases productivity, helping salons serve more customers in the same time frame.

2. Standard: Service quality & hygiene

A solid brand positioning needs to be associated with hygiene standards and skills. Customers are increasingly concerned about safety and quality, so complying with the sterilization process of tools, using products that meet EU standards and having a paint color warranty policy (for example: peeling within 7 days can be fixed for free) will make a clear difference. This is a way for Vietnamese nail salons to improve their image, not only “beautifying” but also bringing peace of mind.

3. Friendly: Experience and reputation

European customers often rely on online reviews to choose services. Therefore, building a friendly, open and professional nail salon image is the foundation for attracting positive reviews on Google Maps, Facebook or Instagram. In addition, encouraging customers to share their experiences (UGC – User Generated Content) will create a strong ripple effect in the local community.

4. Local reputation management

Nail salons need to regularly respond to reviews, both positive and negative, to demonstrate a spirit of learning. Reputation management not only protects the brand but also helps to enhance long-term reputation, supporting the attraction of new customers. 👉 CTA: SPS Marketing provides a framework for review requests (via SMS, email or directly after the service), helping shop owners easily turn a satisfactory experience into a positive review.