2025 is seen as a turning point for nail salons across Europe to embrace digital transformation. The reasons lie not only in growing competition but also in the persistent pain points salon owners face.
Revenue leakage is common with manual management: appointments via phone are often missed, daily revenue lacks transparency, and staff commission is difficult to track. Fragmented scheduling leads to long waiting times or empty chairs, directly affecting customer experience and profit. Meanwhile, staff turnover, which is high in the nail industry, makes paper-based management ineffective, training-intensive, and error-prone.
Moreover, European regulations, particularly GDPR, are pushing salons towards a paperless future. Keeping customer data on paper or scattered Excel files poses legal risks and undermines trust.
Key KPIs every salon should track in 2025:
- Online booking rate
- No-show rate
- Average Revenue Per User (ARPU)
Digitalization is no longer optional – it is a survival strategy for salons to optimize operations, ensure compliance, and retain customers.
👉 CTA: Book your free 30-minute audit with SPS Marketing today and discover how to future-proof your salon.
